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LATINXT aims to be the premier launching pad for presenting new content and celebrating the U.S. Latino voices creating cultural and economic impact in the media

(Caption: Mariana Da Silva (left), founder of El Cine, and 2019 LATINXT Honoree, Camila Mendes, during last year's conference)

As the only business and media event focused on the New Mainstream Economy driven by U.S. Latinos, L’ATTITUDE introduced the groundbreaking LATINXT initiative to recognize and uplift breakthrough Latinx talent who are redefining the New Mainstream. The full list of nearly 40 Latinx creatives amounts to a multidisciplinary pipeline of talent that includes showrunners, writers, directors, producers, actors and trailblazers in the LGBTQ+ space. Notable honorees include Grammy-winning musical artist Leslie Grace, Melissa Barrera of Starz’s Vida, andIsabela Merced, who played the titular character in Dora and the Lost City of Gold andwho is now establishing herself as a flourishing musical artist. Multi-platinum Grammy winner, entrepreneur, and official L’ATTITUDE partner, Emilio Estefan, is thrilled to be celebrating the promising young talent, as well as the growing influence of U.S. Latinos’ voices overall through the event’s programming. “The first two years of this event have attracted world-class celebrities, breakthrough talent, and national media attention, so we’re really excited about the robust lineup this year, and we can’t wait to showcase all the artistry that’s positively impacting American culture and helping to redefine the New Mainstream,” said Estefan.  Below is the full list of creatives on the rise that comprise the 2020 LATINXT list:

  • Performance:

    • Melissa Barrera – Actress and singer starring in Warner Bros.’ upcoming Lin-Manuel Miranda musical In the Heights

    • David Castañeda – Actor, Netflix’s The Umbrella Academy

    • Rhenzy Feliz – Actor, Netflix’s upcoming All Together Now, Marvel’s Runaways on Hulu

    • Madison Reyes – Actress, Netflix’s Julie and the Phantoms 

    • Xochitl Gomez – Actress, Netflix’s Baby-Sitter’s Club

    • Alexa Mansour – Actress, AMC’s The Walking Dead: World Beyond

    • Karrie Martin – Actress, Netflix’s Gentefied 

    • Carlos Miranda – Actor, Starz’s Vida, Pantaya’s ANA, and the upcoming indie film Senior Moment 

    • Chelsea Rendon – Actress, Starz’s Vida and the new film Murder in the Woods

    • Tess Romero – Actress and star of Diary of a Future President on Disney +

    • Jesus Sepulveda – Comedian and actor, HBO Latino’s Entrenos and Netflix’s Chingo BlingThey Can’t Deport Us All 

    • Joseph Julian Soria – Actor, star of Netflix’s Gentefied 

  • Director:

    • Gigi Saul Guerrero– Filmmaker best known for creating and directing the horror web series La Quinceañera. Directed the film Culture Shock as part of Hulu’s anthology series Into the Dark, and episodes of The Purgefor USA Network

    • Marvin Lemus – Award-winning filmmaker, who is a creator, executive producer, and director of Netflix’s Gentefied

    • Jenée LaMarque – Director and writer, The Pretty One, The Feels, Room 104, Vida

    • Carlos López Estrada – DirectorBlindspotting, and Disney’s upcoming film, Raya and the Last Dragon

    • Melina Matsoukas – Two-time Grammy award-winning director for music videos "We Found Love" and "Formation." Directed Universal Pictures’ Queen & Slim

    • Diana Peralta – Director, producer, and writer. Her debut feature film, De Lo Mío, will premiere on HBO in November 2020

  • Writer:

    • Linda Yvette Chavez – Award-winning screenwriter and producer, who is a creator, executive producer, and director of Netflix’s Gentefied

    • Hailey Chavez – Comedy writer whose credits include NBC's Superstore and Disney+’s Diary of a Future President

    • Danny Fernandez – Writer and actor, whose credits include Diary of a Future President for Disney+ and Love, Victor for Hulu

    • Nancy C. Mejía – Writer and director, whose recent projects include Vida and The L Word: Generation Q

    • Julio Torres – Writer, comedian, and actor known for his work on Saturday Night Live. Co-creator, writer, and executive producer of HBO’s Los Espookys

  • Producer/Showrunner:

    • Niki López – Creator and co-executive producer of Nickelodeon’s new animated preschool series, Santiago of the Seas

    • Monica Macer – Award-winning showrunner and executive producer of Netflix’s Gentefied, and MacGyver for CBS

    • Miguel Puga – Visual artist and art director. Co-executive producer of Nickelodeon’s Emmy Award-winning series, The Casagrandes

    • Tanya Saracho – Award-winning actress, playwright, and screenwriter, as well as showrunner for STARZ’s Vida

    • Moisés Zamora – Creator, executive producer, and co-showrunner of Selena: The Series for Netflix

  • Music:

    • Isabela Merced – Recording artist and actress, whose song “My Only One (No Hay Nadie Más)” generated nearly 50 million Spotify streams. Her debut EP, “The Better Half of Me,” was released earlier this year

    • Leslie Grace – Singer and songwriter starring in the upcoming Lin-Manuel Miranda musical In the Heights

    • Ángela Aguilar – Singer and daughter of singer Pepe Aguilar. She gained recognition after performing "La Llorona" at the 19th Annual Latin Grammys

    • Mariah Angeliq – Singer, newly signed to Universal Music Latin Entertainment and gaining popularity for her refreshing pop/urban/R&B style, highlighted in her single "Blah"

    • Jhay Cortez – Singer and songwriter best known for his writing on several reggaeton hits, such as "I Like It” by Cardi B, Bad Bunny and J Balvin

  • Trailblazers – LGBTQ+: 

    • Emily Estefan – Musical artist, LGBTQ+ advocate, and the daughter of producer Emilio Estefan and singer/songwriter Gloria Estefan

    • Aurora Guerrero – Queer writer, director, and activist who has directed episodes of Gentefied and 13 Reasons Why for Netflix

    • Gabby Rivera – Writer best known for writing America, the comic series featuring Marvel’s first queer Latina superhero, America Chavez

    • Mj Rodriguez – Actress and singer known for her breakout role as Blanca Rodriguez-Evangelista in the hit FX drama, Pose

The L’ATTITUDE event agenda will feature four days of virtual sessions covering business, finance, politics, sports, and entertainment, including panels on Latin music, upcoming streaming, film, and TV content, and the emerging talents on the LATINXT List. The LATINXT panels will take place on Thursday, September 24th, spanning topics that include Latinx talent on the rise in Hollywood, an early look at Warner Bros.’ highly anticipated musical film In the Heights, and a 1:1 spotlight on Isabela Merced’s skyrocketing career in music and film. Additional entertainment-focused panels will spotlight Nickelodeon’s role as a leader in diverse programming for children, and STX’s upcoming film Greenland with stars Morena Baccarin and Gerard Butler.  L’ATTITUDE was created to showcase the contributions of U.S. Latinos across multiple industries, as well as to help enlightened leaders gain a deeper understanding of U.S. Latinos’ crucial role in fueling the New Mainstream Economy. “We launched our LATINXT initiative to not only celebrate those individuals who are already making an impact in the media, but also to do our part to help close the gap in representation within the entertainment industry. We’re proud to provide all of these talented creatives with this platform to help them gain further recognition – among both their peers and decision-makers – so they can reach the next level of their careers,” said Sol Trujillo, L’ATTITUDE co-founder.   In addition to the scheduled LATINXT and accompanying entertainment sessions, the virtual forum will feature discussions with Pitbull, Eva Longoria, Emilio and Gloria Estefan, and many more prominent figures. The event will also bring together leaders from Nike, Bank of America, BlackRock, Verizon, United Airlines, Walmart, Wells Fargo, American Express, and Target, among others, along with leading national media partners like MSNBC, CNBC, Telemundo, The Wall Street JournalBarron's, and Dow Jones MarketWatch. To learn more about the LATINXT initiative, scheduled programming, and to register for the event, visit


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